Nordic Wildwood is an outdoor brand created and owned by Friluftskanalen HB (Handelsbolag). It was established to replace the Swedish brand Friluftskanalen while restructuring the business. As part of this transition, we shifted from producing content in Swedish to English to reach a wider audience and began developing and selling products under the new brand.
Our content is all about the outdoors. We create guides, reviews, and tips & tricks in various formats, including images, text, and video. While our website is the primary platform for publishing content, we are also active on multiple social networks, including Facebook, Instagram, and YouTube. Most of the content we share on YouTube also finds its way to our website.
In addition to content creation, we develop and sell various types of outdoor equipment. Some of our products are designed to simplify outdoor experiences, while others are true game-changers. We prioritize local production and strive to minimize our environmental impact as much as possible.
Our love for nature runs deep. That’s why we donate a portion of our income to nature conservation. You can learn more about these efforts on our Environmental Charity page.