Our GDPR and privacy policy are written in a simple way to help both parties understand every aspect of our data management. We strongly recommend that you follow each link in this text to make sure you know what happens to your data when it’s stored at any of our partner’s servers.
When you place an order with us or register a shop account, you need to provide certain necessary personal information. In connection with your order, you agree that we store and use your information in the company’s operations to fulfill our agreement with you as well as use it for targeting ads to similar people during marketing campaigns. We will also collect, store and handle your email address with the same purpose when you sign up for our newsletter.
According to the Personal Data Act (GDPR), you have the right to access the information we have collected about you. If it is incorrect, incomplete, or irrelevant, you can of course request that the information is corrected or deleted. In that case, contact us via the links further down the page.
Legal basis
We collect the necessary personal data on the following legal grounds:
- Contract – When the processing of your personal data is necessary to fulfill your and our part of the agreement (Terms of Use).
- Consent – Once you have given your consent for us to process your personal data.
Your rights in brief
GDPR entitles you to:
- Request the information we have about you.
- Request that all or part of your information is deleted.
- Request that your information is corrected or supplemented.
- Withdraw your consent.
Briefly what we use the information for
- Targeted marketing campaigns
- Fulfill orders
- Optimizing our platform for a better user experience
- Generate statistics
Data for countries outside the EU
In cases where your personal data is transferred to a country outside the EU / ESS, we take the necessary measures to ensure that your personal data continues to be protected and that your rights are upheld.
The following services may, if necessary, handle your personal data:
Mailchimp
Mailchimp is an American platform created for email marketing. They offer management of lists of subscribers, campaigns, and everything else that may be needed for email marketing. Mailchimp is designed to be GDRP compliant.
Purpose
Distribution of newsletters and important information and updates regarding our services.
Information We Share
- Email address
- Full name
- Phone number
For more information, follow this link: https://mailchimp.com/legal/data-processing-addendum/
Google Analytics
We use Google’s Analytics service to track how our users use our web app. The data that the cookie gives us is, for example, which pages are visited the most, respectively the least and how long a user stays. This helps us to optimize the development of the service.
Purpose
- Analysis of user behavior to be able to optimize the development of the service.
Information We Share
- IP address
- Client ID
For more information, follow this link: https://support.google.com/analytics/answer/3379636
Meta (pixel)
Meta Pixel collects information from users such as age, gender, interests, demographics, how often they visit our website, and what pages they visit. We use the information we get from Facebook Pixel to analyze traffic, remarket our products and services to users, and improve our marketing and advertising.
Purpose
- Analysis of user behavior to be able to optimize our marketing campaigns.
Information We Share (Included But Not Limited To)
- Age
- Gender
- Interests
- Demographic
- Purchase data
Meta
Purpose
- Analysis of user behavior to be able to optimize our marketing campaigns.
Information We Share
- Email-addresses
- Full name
- Phone number
- Demographic
- Purchase data
For more information, please visit these links:
https://www.facebook.com/legal/terms/dataprocessing/amendment
https://www.facebook.com/legal/ads-subprocessors
https://www.facebook.com/legal/EU_data_transfer_addendum/update
Printful
Printful is a print-on-demand service that provides us with all clothing in our shop.
Purpose
- To fulfill your orders from our store.
Information We Share
- Full name
- Shipping information
- Email address and phone number
- Payment and billing information
- Order handling information
For more information, please visit:
Klarna
Our provider of payment services.
Purpose
- To fulfill your orders from our store.
Information We Share
- Full name
- National identification number
- Payment and billing information
- Shipping information
- Phone number
- Email address
- Products bought
For more information, please visit:
Questions Regarding Our GDPR And Privacy Policy
If you have questions or opinions about how we handle your personal data, you can reach us by e-mail via [email protected]. You can also find a contact form on our contact-and-support page.
This text was last updated on 14 August 2022.